Case study · Plywood
Lennor's founders came to us with one ambition: make a plywood company from Hassan, Karnataka an international brand. We became their entire digital growth partner, and we're building everything it takes to get there.
- Partner since
- 15 May 2026
- Status
- 169 days and counting
- Our role
- Entire digital growth partner
- Headed
- International
Built Beyond Generations.
the promise behind every board.
Five months in. and it's still early.
- 270K+Reel views across 18 reels
- 80.9KViews on a single reel
- 9+Plywood sheet faces designed
- 3Directions for every piece of work
Instagram figures as of October 2026.
The brief
Make Lennor an international brand.
Lennor's founders didn't ask for a logo or a feed. They asked for a brand that could stand beside the best plywood in the world, starting from a factory in Hassan, Karnataka.
So we became their entire digital growth partner. Identity, product, website, search and social, all from one team, all pulling toward the same vision.
01
Three directions. Every time.
they choose, we perfect.
For everything we make for Lennor, from the logo and website to the cards, the brochure and every reel, carousel and post, we design three directions. The founders choose one, and we take it all the way.
- Logo
- Website
- Cards and brochure
- Reels and carousels
- Posts
02
A log, cut into a letter.
the O is the wood itself.
The Lennor mark turns the O into a cross-section of timber, its grain drawn into the brand's monogram. Under it sits the line everything else lives up to: Built Beyond Generations. The business card carries the same grain, as a contour in the corner.
- Logo
- Tagline
- Business cards
03
A brochure that reads like the board.
four pages, no filler.
Four pages take a buyer from the first look to the spec sheet: a cover that is pure material, the five grades and where each one belongs, the sizes, thicknesses and engineered performance, and the factory in Hassan behind it all. Tap a page to turn it.
- Brochure
- Range system
- Spec tables
04
Nine faces for one board.
brand first, details last.
A sheet of plywood is a brand's biggest billboard, and the one the customer actually touches. We designed 9+ sheet faces across the range, each laid out by one rule: brand first, promise second, performance third, details last. Switch the logic on to see it.
- Calibrated
- Boiling water proof
- LUMAC
- Sheet-face system
Brand & promiseBreathing spaceIdentification05
The board beneath every beautiful thing.
lennorply.com
A website that sells a material by showing what it makes possible: quiet rooms, warm wood, five grades explained in plain words, and one clear way to get a quote or download the brochure. Built and indexed for search, so the people looking for plywood find Lennor.
- Design
- Build
- SEO and indexing
07
A growth system, not a posting schedule.
every channel feeds the next.
Content earns reach, reach turns into searches, search lands on the website, and the website turns visitors into quote requests. What we learn goes straight back into the next piece of content. One system, run by one team.
- SEO
- Indexing
- Content strategy
- Growth system
Eighteen reels. every one on brand.
From Hassan to the world.
- 15 May 2026Day one, and the ambition written down: an international brand.
- IdentityThe mark, the line and the system, chosen from three.
- The range9+ sheet faces, the brochure and the cards.
- DigitalThe website, search and a feed with its own voice.
- GrowthOne system: every channel feeding the next.
- NextThe world. Made in India, made for the world.
06
A feed that makes plywood beautiful.
270K+ reel views, so far.
Reels from the factory floor and finished rooms. Carousels that answer real buyer questions. Posts that explain BWP, BWR and IS:710 without the jargon, and festive greetings that keep the brand close to home.