Case study · Agriculture

Farmerscrest

Traditional and strategy marketing for a farm brand, from the business card to the billboard to the road its products take to market.

Client since
20 January 2025
Status
649 days and counting
Scope
Traditional and strategy marketing
Result
5.4× revenue

Revenue, since we started

5.4×

and still growing.

Farmers Crest came to us in January 2025. We didn't start with ads. We started with the name on the card, the poster on the wall and the shelf the product would sit on. Today the business brings in 5.4 times the revenue it did when we began.

The brief

Good products deserve to be found.

Farmers Crest sells where trust is built in person: in markets, in shops, hand to hand. So the job was never only to look good online.

It was to be recognised on a shelf, remembered from a poster, and carried by the right sellers in the right places. One brand, everywhere a customer could meet it.

01

A crest worth recognising.

spotted across the market.

We built the identity first: the Farmers Crest wordmark, a deep field green with a new-shoot green against it, and type that stays clear on a sack, a sign or a screen. Everything after was made from these few pieces.

  • Wordmark
  • Colour system
  • Typography
The Farmers Crest wordmark
  • Field#05351B
  • Shoot#E3FFC2
  • Paper#FFFFFF

02

Things people keep.

in pockets, on walls.

Business cards for every hand that sells the product, and posters for the places customers already pass. Print is where a farm brand is usually met first, so that is where we made it unmistakable.

  • Business cards
  • Posters
  • Print-ready artwork

03

A storefront that never closes.

from the field to the market.

A website that tells the story from the field to the market, and gives buyers, stockists and partners one place to learn who Farmers Crest is and how to reach them.

  • Website design
  • Website build
  • Story and copy

04

An ad campaign made for the street.

big, clear, local.

A campaign that took the brand off the page and into the places its customers live and shop, saying one clear thing, the same way, everywhere it appeared.

  • Campaign idea
  • Ad creative
  • Rollout plan

05

Where the products go, and in what order.

strategy you can hold.

Marketing doesn't stop at the ad. We planned how the products reach people: which channels to sell through, where to begin and how to grow from there. Every rupee of attention had a shelf waiting at the end of it.

  • Distribution strategy
  • Channel plan
  • Go-to-market
FarmDistributorsRetail shopsLocal marketsDirect orders

The road so far.

  1. 20 Jan 2025We begin, by listening: the product, the people who buy it, and where they buy.
  2. FirstThe identity: wordmark, colour and type.
  3. ThenCards, posters and the website. The brand, in hand and online.
  4. NextThe campaign, and the plan for where the products go.
  5. TodayRevenue at 5.4×, and still working together.

Want a story like this?

yours could be next.

Book a callNext: Lennor Ply